To increase engagement, we ran a very special promotion MARTELL CARACTÈRE’S – ICONS OF CHARACTER.
Launching the brand with the star power of Andy Garcia and Gustavo Galindo. Using their unique stories to impassion the visitors to share their own and win a chance at a trip to France.
Assigned to be the creative director for multi-cultural launch of Martell’s newest cognac brand “CARACTÈRE.”
Researching the vast history of Martell and Pernod Ricard we established a classical vintage style that paid homage to the bold history of the brand. To hype the launch we also created the Facebook sweepstakes “ICONS OF CARACTÈRE," crafting digital media, video, custom posts, and social ads to drive users to submit their story of character.
Launching the brand with the star power of Andy Garcia and Gustavo Galindo. Using their unique stories to impassion the visitors to share their own and win a chance at a trip to France.
Assigned to be the creative director for multi-cultural launch of Martell’s newest cognac brand “CARACTÈRE.”
Researching the vast history of Martell and Pernod Ricard we established a classical vintage style that paid homage to the bold history of the brand. To hype the launch we also created the Facebook sweepstakes “ICONS OF CARACTÈRE," crafting digital media, video, custom posts, and social ads to drive users to submit their story of character.
The launch design along with the sweepstakes and media buys jumped the followers from 5,000 to more the 25,000.
Return users are essential for a brand launch to be successful. We developed and designed a strategy for custom weekly content. Including revisions of classic cocktails.
Return users are essential for a brand launch to be successful. We developed and designed a strategy for custom weekly content. Including revisions of classic cocktails.
