Chivas Regal had little presence or recognition among U.S. Hispanics. On the other hand, Mexican rock band Maná was hugely popular among that audience.
Chivas understands what success, friendship and generosity mean for the modern gentleman, and no band better exemplifies that than Maná.
Through the Chivas Band of Brotherhood program, a series of films will give fans a behind-the-scenes look at Maná’s music-making process as the act records new compositions
and plan its next world tour. The interactive project will award prizes to fans who will be able to dine with Maná and attend an intimate show.
Hanging out with Maná in the studio and enjoying a private concert certainly qualified as “finer things,” and Chivas Regal sponsored a sweepstakes to give lucky winners just that experience. To spread the word about the “Band of Brotherhood”